Celebrating 25 years, Calvin Klein Underwear launched its Fall 2007 ad campaign with yet another ground-breaking international product, Calvin Klein Steel, in September 2007.
Shot in late March or early April, the Calvin Klein 'Steel" Underwear Fall 2007 campaign features images of Oscar-nominated actor Djimon Hounsou.
As a fan of Calvin Klein and in particular of his powerful ad campaigns, in 1995, I actually created and submitted plans for "Not The Shoes" ad campaign to CK. It, of course, was rejected.
While I observed and photographed many billboard displays during my September 2007 trip to NYC those of Calvin Klein's Steel Underwear rank amongst my favorite.
The above photo was shot on 8th Avenue in Chelsea on Friday afternoon, 31 August 2007.