Since Obama's Change ad campaign the word change has played an important part in several advertising campaigns. Including IKEA's "Embrace Change 2009" ad campaign.
Washington, D.C. has long been the site of the country’s greatest ambitions for change in the name of progress. The 2010 Washington Auto Show: “Change Happens Here” not only symbolizes the hopes of the industry but marks the show’s achievements over the years. The Washington Auto Show has not only become the largest public show in Washington, D.C., it’s also a destination known for showcasing the latest innovations in sustainable technologies and convening the most influential leaders on the future of the automotive industry.
Included in my 2010 WMATA Billboard Displays project which focuses on ad campagins displayed through the WMATA system click the image to view my 2010 Washington Auto Show 'Change Happens Here' Ad Campaign series.