By itself, such a promo would be unremarkable, given the R-rated content of so many Showtime skeins and movies. But the [HOLY SHIT] ad -- spearheaded by Showtime execs Frank Pintauro and Angie Speranza -- doesn't stop there.
The montage is set to the Centralia song "Holy Shit," which includes lyrics such as "I've been such an asshole/I've been such a prick" and "Holy, holy shit/We've got the world by the tit."
Read full VARIETY article, dated 17 August 2007, by Josef Adalian.
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