Thursday, June 07, 2007

Eastern Market: A Fresh Approach

Through the efforts of the Capitol Hill Community Foundation, assisted by an exhibitor relief fund committee, an ad campaign has begun to make the metro area aware that Eastern Market is open for business, despite the upheavals related to the April 30 fire in South Hall of historic Eastern Market, Communications Director Michael Berman announced today.

"It's essential people understand that the interdependent Market activities continue to operate. This campaign will go a long way to getting the word out" Berman promised.

The idea spun, in part, from brainstorming sessions of the Exhibitor Relief Fund, chaired by photographer- exhibitor Steve Miller. "The committee came together to assess exhibitors needs in wake of the tragedy. We found that what we needed was not necessarily relief, but rather business," Miller explained. "Thus the Relief Fund Committee became a marketing committee, and we set about ideas for bringing business back to the Market."

The ad, designed by Edge Advertising, is targeting several audiences and takes into account all of the different market businesses. The message that the Market is open while being restored will be published in several media.

A special thanks goes to Nicky Cymrot and Gary Peterson of The Capitol Hill Community Foundation's highly successful "Eastern Market, Keep It Going" fund raising campaign which provided much of the financing for the advertising. The organization is also contributing to other aspects of the Market's needs including signage and equipment for the merchants. Donations are still needed and are being accepted both at the website and at their booth at Eastern Market on weekends.

Cymrot pointed out recently that most of the displaced market businesses are now operating outside under the Farmer's Line canopy. A list of South Hall merchants and their new operating schedules is posted at the Save Eastern Market website.

Eastern Market Newsletter dated 08 June 2007

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